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Sat, Oct 8, 10:30 - 10:55, Senate B     Paper (refereed)
Recommended Citation: Christoun, S, H Aubin, C Hannon, and R M Wolk.  Web Site Usability in Higher Education.  In The Proceedings of the Information Systems Education Conference 2005, v 22 (Columbus OH): §3352. ISSN: 1542-7382. (A later version appears in Information Systems Education Journal 4(110). ISSN: 1545-679X.)
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Web Site Usability in Higher Education

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Refereed11 pages
Sandra Christoun    [a1] [a2]
School of Management & Aviation Science
Bridgewater State College    [u1] [u2]
Bridgewater, Massachusetts, USA    [c1] [c2]

Hope Aubin    [a1] [a2]
School of Management & Aviation Science
Bridgewater State College    [u1] [u2]
Bridgewater, Massachusetts, USA    [c1] [c2]

Christine Hannon    [a1] [a2]
School of Management & Aviation Science
Bridgewater State College    [u1] [u2]
Bridgewater, Massachusetts, USA    [c1] [c2]

Robert M. Wolk    [a1] [a2]
School of Business
Bridgewater State College    [u1] [u2]
Bridgewater, Massachusetts, USA    [c1] [c2]

The use of Web site technology in higher education presents a challenge. Measurement of Web site usability requires continual analysis. This research investigates studentís overall satisfaction with a Collegeís Web site. A research team designed and administered an on-line Likert scale survey, to measure student satisfaction with regard to the College Web siteís technology, usability, aesthetics, and content. The researchers used an on-line application survey to reach a large audience with fast and inexpensive delivery. The responses collected represented a significant sample of the Collegeís student population. Over ten percent of the total college population responded to the survey. The on-line survey results indicate that 89.4% of those respondents agreed or strongly agreed that they are, overall, satisfied with the Web site. A test and retest conducted in two classroom two weeks later proved the original findings to be valid. The instrument and methodology employed provide a benchmark for other institutions of higher learning requiring examination of their Web site usability.

Keywords: higher education, web site, usability, online survey, survey online, aesthetics

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