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Sat, Nov 8, 10:30 - 11:00, Rio Vista B     Paper (refereed)     Internet Course and Curriculum Delivery
Recommended Citation: Kovacs, P J.  Optimizing for Search Indexes.  In The Proceedings of the Information Systems Education Conference 2003, v 20 (San Diego): §3223. ISSN: 1542-7382. (A later version appears in Information Systems Education Journal 1(32). ISSN: 1545-679X.)

Optimizing for Search Indexes

Refereed7 pages
Paul J. Kovacs    [a1] [a2]
Robert Morris University    [u1] [u2]
Moon Township, Pennsylvania, USA    [c1] [c2]

The expansion of Internet technology is challenging information and instructional technology educators to develop courses related to the teaching of Web site design and development. Such courses should follow all of the recommended web site design practices such as site organization, site navigation, page design, text design, graphic design, and accessibility considerations. Whether the purpose of a Web site is to run and promote a business, provide a service, disseminate information, or just establish a web presence, an extremely important additional topic in a Web design course is to assure that the target audience will find the site. Search indexes are essential starting points for users seeking to find Web locations or documents and getting a site listed in a search index can be an invaluable tool for reaching a target market. This paper discusses the working components of a crawler-based search indexes as well as provides optimization techniques that can be included in Web design and development courses.

Keywords: web design, search indexes, optimizing HTML tags, world wide web indexing

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